About a year and a half into self-publishing my book, I’ve FINALLY started to go back to it to really sit and figure out how I can promote it. I’ve always regretted not promoting it properly after the book launch. Maybe I’m trying to make up for it now. I guess maybe in a way, I’m trying to re-launch it. So bear with me? I’ve been experimenting with different kinds of content forms and have finally zeroed in on one that I really enjoy making - Can This Love be Effortless?
This piece has been a favourite of a looot of people who read my book. In all honesty, this wasn’t even supposed to be a part of the book. Having worked in the film industry, I wanted to shoot a teaser and trailer for the book. I wrote this to be the voice-over for the trailer. When I realised I didn’t have the guts to shoot the trailer, I decided to add it to the book. As the first piece.
The story behind this is a simple one. I developed a massive crush on my best friend’s best friend whom I met at my best friend’s gig. He wore a baby-pink hoodie, we sang at the top of our lungs to every song and shamelessly pulled out the lyrics to the songs we didn’t know. After bumping into him a second or third time at our best friend’s gigs, we found ourselves constantly texting, face-timing between work, getting to know each other. But there was always something holding him back. To me, we were perfect in my head. Effortless. I had painted the perfect picture of what being loved by him wholly, completely would feel like and I guess I just wanted to experience that love. Do I still wonder if he could have ever matched the picture in my head? Did what was holding him back actually matter that much? Do I still paint perfect pictures in my head? I guess we’ll only know in the next book :’)
If I were to shoot a teaser and trailer for my book today, this piece would be the teaser. And what you saw in the carousel would be the mood-board of the video. Maybe someday, I’ll find the guts to do it :)
Until we meet again,
All my love,
Aru
PS - If you’d like to order a copy of my book ‘Maybe Someday, I’ll Write About You,’ you can reply to this email or DM me on Instagram. :)
PPS - My Indie music recommendation for this week is -